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The fan base does not know the age!
It’s no secret that K-Pop has taken the world by storm. With successful groups like BTS and BLACKPINK gaining legions of fans not only in Korea but all over the world, we are witnessing a Korean wave that we have never seen before.
That’s why it’s not surprising to find out K-Pop has wowed fans of all ages – including the elderly! In fact, a recent study revealed that top K-pop fans in Japan may be more enthusiastic than any other age group. Online market service Mercury It studied the buying habits of its users between September 1, 2021 and August 31, 2022 to find out the most popular products for each generation. They found out that users who reported it Over 50s buy K-pop merchandise more frequently than Gen Z..
Despite competing with other popular products such as personal merchandise, domestic merchandise, and video games, K-pop items have been a huge seller among all age groups. The third most-purchased category was for teens and the second for people in their 30s, but as it turns out, It was the most purchased category for people in their fifties and seventies!
K-pop merchandise could have been widely bought and sold by older Mercari not only because of the popularity – although there is plenty of it – but also because May be hard to find in Japan outside of Tokyo, which includes Koreatown de facto in the Shin Okubo district. Seniors in particular may find it difficult to travel to Tokyo, let alone Korea, to find what they want, so they turn to online markets.
▼ A store in Shin-Okubo sells K-pop merchandise
This may be part of the reason why Mercari users over the age of 60 purchased 8,000 K-pop related products last year. Mercari analyzed it by category Determining the most popular K-pop group among Japanese seniors. , the result is:
Unsurprisingly, the best Korean K-pop bands are also the best Japanese K-pop bands for seniors! No one was shocked that BTS and SEVENTEEN made the list, at number one and two, no less, but seeing K-pop groups that are a bit newer in Japan, like ATEEZ and Enhyphen, get so popular among the older ones is really impressive.
What’s also interesting is that They are almost all boy bands (except twice). It almost makes you wonder if older women are buying most of the fan goods, although Mercari didn’t mention gender in its findings, so we don’t know for sure.
Anyway, it doesn’t seem like it’s just because these older fans love the music of these groups. When asked in a survey if they have an “oshi” or someone they admire a lot, 35.2 percent of seniors said “yes,” Which indicates that a good number of old people who buy K-Pop have a favorite member of their favorite group. Plus, 69.5 percent of those who answered “yes” said they spend money on “oshi”, so it’s clearly not just about the music!
Of course, K-pop wasn’t the only genre widely bought and sold on Mercari. personal merchandise Of animation and video games it was the #1 category for all users up to age 50 and ranked in the top three for people in their 50s and over. Idol merchandise She was also a staple of almost every generation, as would be expected of an idol’s fervor.
All it comes down to in the end is that The fan base does not know the age. If you love something, give yourself the freedom to enjoy it without worrying about what other people think. The important thing is that it makes you happy! Just be sure to avoid getting depleted of oshikatsu so you don’t get tired of what you love.
Source: PR Times
Photos © SoraNews24
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[ Read in Japanese ]