Asda announces major product change across all UK stores | Pro IQRA News

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Asda has announced a major change across all of its stores to help customers combat food waste at home.

The supermarket giant replaces use with dates with the best pre-dates on more than half of its own brand yogurt.

The change follows data from climate action NGO WRAP that says half of all household yoghurts in the UK are wasted in unopened containers.

The report also showed that 70 percent of all wasted yogurt at home is due to the product being “not used in time,” with the date label cited as the reason.

Daily Echo:

Over the next few weeks, customers will notice the label change on products like Asda natural yogurt, Greek yogurt, and extra special strawberries and hazelnuts.

“We’re always looking at ways we can help customers reduce food waste at home, and with research from WRAP saying 54,000 tons of edible yogurt is unnecessarily thrown away every year,” said Paul Gillow, Vice President – Fresh & Frozen Foods at Asda. We hope this change will make a significant difference to the environment and save customers money at the same time.”

“WRAP is pleased to see our partner Asda make these changes to yogurt – which will help reduce food waste in our homes,” said Catherine David, WRAP Director of Collaboration and Change. Food waste fuels climate change and costs us money – the average family spends £700 a year on good food that ends up in the bin. Our research shows that applying a proper date label to products like yogurt can help reduce the amount of good food that gets thrown in the trash.

“Check out Love Food Hate Waste for tips on how to get the most out of the food you buy – for example making sure your fridge is below 5°C, to keep your food fresher for longer.”

The change comes after Asda removed “best before” dates on nearly 250 of its fresh fruit and vegetable products late last year including citrus fruits, potatoes, cauliflower and carrots.


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