MADRID, 13 Oct. (EUROPA PRESS) –
Half of Peruvian companies are committed to a local application of sustainability plans, according to the conclusions of the I Observatory ‘Trends in CSR and Sustainability in Ibero-America’, prepared by EAE Business School and the Alianza por Iberoamérica (Ceapi) Business Council.
The study, in which 100 of the largest Ibero-American companies have participated, reveals that companies from countries such as Spain, Colombia or Mexico opt for global sustainability strategies, while the Peruvian firms surveyed in the report tend to the opposite.
The presentation of the Observatory in Peru, moderated by Bethlem Boronat, an expert in sustainability at the EAE Business School, had the participation of Núria Vilanova, president of Ceapi; Eduardo Hochschild, president of the Hochschild Mining Group and Diego de la Torre, co-founder and president of the board of La Viga and Quikrete Peru.
“Companies in Peru agree that the SDGs are guiding us towards a change in our business strategies, as they promote a transformation of the value chain in order to increase the positive impact on society,” said Diego de tower.
68% of Ibero-American companies agree that one of the most important objectives in this transformation is “to better meet the expectations of stakeholders.” Along these lines, corporate behavior takes center stage through values such as integrity (22%) and ethics (20%).
For her part, the president of Ceapi, Nuria Vilanova, stressed that Latin America “is going through one of the most complicated moments in its history.”
«The increase in the population living in poverty or extreme poverty and the lack of social mobility has worsened with the pandemic, and businessmen have to respond to this moment by developing a new social contract, being engines of environmental change that affects the economy and well-being of the people and with their social commitment, ”Vilanova added.
SOCIAL ACTIONS AS A PILLAR OF CSR.
Unlike Colombia and Mexico, where the most important aspect of CSR is the supply chain, in Peru workers (22%) and shares in society (20%) gain prominence. Now, Peru and Ecuador are the countries in which entrepreneurs detect the greatest difficulty when it comes to carrying out the SDGs within companies’ strategies.
In any case, among Peruvian companies, CSR programs have intensified since Covid-19. Although among those surveyed the doubt arises as to whether the voluntary aspects of CSR will be progressively incorporated into the country’s legislation.
On the other hand, the analysis highlights the contribution of the various companies that have successfully achieved convergence between the two main aspects of CSR. These are the evolution of strategies for generating income and philanthropy. Eight out of ten Latin American companies place philanthropy actions at a second level. And it is that companies are transforming their production model towards a more sustainable one and, at the same time, supporting beneficial causes for society.