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Lawsuit Google Facebook CEOs Colluded in Online Ad Sales Google, Facebook CEOs allege collusion in online ad sales

Lawsuit Google Facebook CEOs Colluded in Online Ad Sales Google, Facebook CEOs allege collusion in online ad sales

Washington: New unmodified documents from a US state-led anti-monopoly trade suit against Google allege collusion with rival Facebook to manipulate online ad sales. The suit alleges that the chief executive officers (CEOs) of both the companies were aware of the agreement and signed it.

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  • Google accused of anti-competitive behavior
  • Facebook CEO also included in the deal

Google accused of anti-competitive behavior
The original, amended suit, filed in December 2021, accused Google of “anti-competitive conduct” and working closely with social networking giant Facebook. But its unmodified version provides details about the involvement of Alphabet (Google’s parent company) CEO Sundar Pichai and Facebook CEO Mark Zuckerberg. Facebook has now changed its name to Meta.

Facebook CEO also included in the deal
According to the suit, Facebook’s Chief Operating Officer (COO) Sheryl Sandberg clarified in a series of email conversations in 2018 that this is a strategically large deal. The CEO of Facebook was also involved in this deal. The names of Facebook executives in the lawsuit are still being modified but their surnames are clearly visible.

According to the suit, after the two parties agreed on the terms of the settlement, the team sent an email directly addressed to CEO Zuckerberg. As the complaint reads, the email is almost ready to be signed and needs your approval to proceed. The complaint said Zuckerberg wanted to meet with Sandberg and his other officials before making a decision.

Google spokesman Peter Schottenfels said in a statement that the lawsuit contained multiple inaccuracies and lacked legal character. In September 2018, the complaint stated that the two companies had signed the agreement. According to the states’ complaint, Sandberg and Pichai, who once headed Google’s advertising business, personally signed the agreement.

Meta spokesman Chris Asgrow said on Friday that the company’s advertising agreements with Google and similar agreements with other such platforms have helped increase competition for advertising.

These business relationships enable Meta to deliver greater value to advertisers while fairly compensating publishers, resulting in better results for everyone, Sgrow said.

Google’s Schottenfels said the allegation in the lawsuit that Pichai approved the deal with Facebook was not fair. We sign hundreds of agreements every year that do not require the approval of the CEO and this agreement was no different. The agreement was never a secret, he said.

The suit, led by Texas Attorney General Ken Paxton, covers Alaska, Arkansas, Florida, Idaho, Indiana, Kentucky, Louisiana, Mississippi, Missouri, Montana, Nevada, North Dakota, Puerto Rico, South Carolina, South Dakota and The Attorney General of Utah is also involved.

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