Pro IQRA News Updates.
An internal document from the Meta, as reported by the Wall Street Journal, reveals that less than ten percent of Ray-Ban Stories users interact with the product on a regular basis. From September 2021 to February 2023, Ray-Ban has sold approximately 300,000 smart sunglasses.
However, only 27,000 users remained active on a monthly basis. Connectivity issues and battery life issues have been cited as reasons for the drop in usage. While the initial sales may provide some solace to the companies, the lack of sustained interest raises concerns about future sales.
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The Meta Reality Labs division responsible for the Ray-Ban partnership is also struggling, with a loss of nearly $8 million in the first half of 2023.
Despite these challenges, Meta plans to release an upgraded version of Ray-Ban Stories in either the fall or spring.
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The new glasses are expected to feature improved battery life, improved cameras, and a wider selection of sunglasses models.
While the first generation was priced at $299, pricing for the next iteration has yet to be announced.
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